Santabean2000
Apr 10, 03:45 AM
The other presenters just had to toss months of planning out the window and scramble to reschedule events w/less than a weeks notice during the industry's biggest annual convention. Hopefully the members of the audience that signed up to see the original line-up will be able to make it to all the reschedule events and, on top of that, everyone going to the SuperMeet has now paid money for tickets to what is nothing more than an Apple PR event.
Dick move by Apple but all will be forgiven as long as they release the holy grail of editing on Tuesday. If they preview 'iMovie Pro' lord help them...
To be fair to Mark (the head of Post at Bunim/Murray) there really isn't anything he could say due to the NDA. Just because what he saw of the new FCP might not lead him to believe it would work in Bunim/Murray's current workflow doesn't mean it might not be awesome for someone else's work flow. It was a tough spot for Mark to be in and I'm not exactly sure why he even kicked off the meeting with "I was there, but don't ask me about it because I'm under NDA". He could've never even have brought it up and it wouldn't have altered the course of the conversation at all.
Lethal
But Apple have slipped him a little something to drop it in, s it will get picked up by sites like this... and so the hype begins.
Dick move by Apple but all will be forgiven as long as they release the holy grail of editing on Tuesday. If they preview 'iMovie Pro' lord help them...
To be fair to Mark (the head of Post at Bunim/Murray) there really isn't anything he could say due to the NDA. Just because what he saw of the new FCP might not lead him to believe it would work in Bunim/Murray's current workflow doesn't mean it might not be awesome for someone else's work flow. It was a tough spot for Mark to be in and I'm not exactly sure why he even kicked off the meeting with "I was there, but don't ask me about it because I'm under NDA". He could've never even have brought it up and it wouldn't have altered the course of the conversation at all.
Lethal
But Apple have slipped him a little something to drop it in, s it will get picked up by sites like this... and so the hype begins.
parapup
Apr 11, 12:13 PM
Apple really needs to make some significant changes to iOS5 to bring me back this time.
For me those changes would be -
a) Check box that says "Allow app installs from unknown sources"
b) Mind blowing notification system - never before seen preferably, but something that even remotely competes with webOS would do
c) Widgets
d) Bigger screen - although this is not iOS specific, a iOS5 that does some magic with bigger screen is what I am looking for.
Tough gig Apple - doesn't hurt to try :)
For me those changes would be -
a) Check box that says "Allow app installs from unknown sources"
b) Mind blowing notification system - never before seen preferably, but something that even remotely competes with webOS would do
c) Widgets
d) Bigger screen - although this is not iOS specific, a iOS5 that does some magic with bigger screen is what I am looking for.
Tough gig Apple - doesn't hurt to try :)
ezekielrage_99
Aug 17, 01:19 AM
Yes...Photoshop can only run under Rosetta on the Intel machines...there's no universal version of it.
It was just the performance was dam quick I just wasn't sure if there was an Intel version out or not, either way that is killer performance.
It was just the performance was dam quick I just wasn't sure if there was an Intel version out or not, either way that is killer performance.
epitaphic
Aug 18, 10:55 AM
That chart speaks for NOTHING. Comparing a Mac Pro to old 2004 single core Dual G5 PowerMacs is a completely irrelevant and spurious "test"
Nah, man, you're missing the point of the chart:
http://twoholepunch.com/quad_vs_dual.gif
Thats showing that the quad core Mac Pro is essentially the same speed as dual core Mac Pro. To translate it to normal mac scenario: If apple releases a 2.66GHz Conroe iMac/Mac/whathaveyou it will be able to crunch through FCP/Photoshop/etc faster than a Mac Pro because it can use regular DDR2 and won't suffer from horrendous memory latency.
The only way a quad Woodcrest or octo Clovertown is superior is if you're doing exactly what you do: send a bunch of things to be encoded at the same time. Video editing is a small part of the professional market. People who only encode videos day in and out are an even smaller group.
Nah, man, you're missing the point of the chart:
http://twoholepunch.com/quad_vs_dual.gif
Thats showing that the quad core Mac Pro is essentially the same speed as dual core Mac Pro. To translate it to normal mac scenario: If apple releases a 2.66GHz Conroe iMac/Mac/whathaveyou it will be able to crunch through FCP/Photoshop/etc faster than a Mac Pro because it can use regular DDR2 and won't suffer from horrendous memory latency.
The only way a quad Woodcrest or octo Clovertown is superior is if you're doing exactly what you do: send a bunch of things to be encoded at the same time. Video editing is a small part of the professional market. People who only encode videos day in and out are an even smaller group.
Kebabselector
Mar 22, 12:53 PM
Competition is great, but they market the playbook as a Professional Tablet - which is fine, but if it's a Professional tablet why have so many pictures of it running games?
realitymonkey
Apr 6, 02:38 PM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_1 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8G4 Safari/6533.18.5)
Really what sort of clients ?
Some people do more than use Final Cut for making YouTube videos. FYI. :rolleyes:
Yup I know especially considering I have nearly 12 years in broadcast TV delivering to every major channel in both the UK and US.
Really what sort of clients ?
Some people do more than use Final Cut for making YouTube videos. FYI. :rolleyes:
Yup I know especially considering I have nearly 12 years in broadcast TV delivering to every major channel in both the UK and US.
bedifferent
Apr 27, 09:32 AM
None of which are affecting my day to day life. However, since you say I can't go on living my life until all other worldly issues are resolved, I will be waiting for a e-mail letting me know when I can resume going about my daily routine.
* Newsflash You can do both *
Until then, I will stay fixed in front of my computer screen. :rolleyes:
This argument that we shouldn't worry about anything because bigger things are going on has got to stop. It's the most disingenuous comment you can make.
Wow, I don't know what's worse, your apathy or the irony. They're called "priorities" and some people need to get theirs together… that would be called "reality"...
PS voting my comment down and others who like my comment, funny… in a sad way… ;)
* Newsflash You can do both *
Until then, I will stay fixed in front of my computer screen. :rolleyes:
This argument that we shouldn't worry about anything because bigger things are going on has got to stop. It's the most disingenuous comment you can make.
Wow, I don't know what's worse, your apathy or the irony. They're called "priorities" and some people need to get theirs together… that would be called "reality"...
PS voting my comment down and others who like my comment, funny… in a sad way… ;)
Andrew7724
Aug 6, 01:33 AM
yes, i DO NOT want to see a new design of the macbook pro. haahah :P
I just got mine a month ago, it would suck if there is a better design this year.
But... i don't really care if there was just a speed bump with that new intel chip. I'm fine with that as long as they keep everything else the same...
yes I know I'm kind of selfish... :P
No Macbook Pros?? I hope there won't be any. My MBP gets to stay top of the line for few more weeks ;) . Besides, and correct me if I'm wrong, but when was the last time that any notebook was mere updated at WWDC ??
on the front row topic...
the front row remote thing... apple could do a bluetooth remote.
I just got mine a month ago, it would suck if there is a better design this year.
But... i don't really care if there was just a speed bump with that new intel chip. I'm fine with that as long as they keep everything else the same...
yes I know I'm kind of selfish... :P
No Macbook Pros?? I hope there won't be any. My MBP gets to stay top of the line for few more weeks ;) . Besides, and correct me if I'm wrong, but when was the last time that any notebook was mere updated at WWDC ??
on the front row topic...
the front row remote thing... apple could do a bluetooth remote.
dethmaShine
Apr 19, 02:57 PM
For Q1/11 aprox. 15% for Apple.
Q4/10 numbers were:
http://www.canalys.com/pr/images/r2011013.gif
Again: Apple sold 3 million more devices in Q4/10 than they did in Q3/10 (16 million compared to 13 million in total numbers) but they lost 0.7% marketshare in that 3 month (Q3/10: 16.7% marketshare, see first graph, Q4/10: 16.0%, see above).
Hmm.
What about this:
http://www.comscore.com/Press_Events/Press_Releases/2011/4/comScore_Reports_February_2011_U.S._Mobile_Subscriber_Market_Share
http://www.comscore.com/Press_Events/Press_Releases/2011/3/comScore_Reports_January_2011_U.S._Mobile_Subscriber_Market_Share
Q4/10 numbers were:
http://www.canalys.com/pr/images/r2011013.gif
Again: Apple sold 3 million more devices in Q4/10 than they did in Q3/10 (16 million compared to 13 million in total numbers) but they lost 0.7% marketshare in that 3 month (Q3/10: 16.7% marketshare, see first graph, Q4/10: 16.0%, see above).
Hmm.
What about this:
http://www.comscore.com/Press_Events/Press_Releases/2011/4/comScore_Reports_February_2011_U.S._Mobile_Subscriber_Market_Share
http://www.comscore.com/Press_Events/Press_Releases/2011/3/comScore_Reports_January_2011_U.S._Mobile_Subscriber_Market_Share
ugp
Jun 10, 10:37 PM
They're using different quote systems in the store. My pristine 16GB 3G with charger came in on the web @ $185.94 while the in store quote is only $141 and dropping daily according to the manager here. So I'm doing the FedEx pre-paid shipping to CEXCHANGE for the higher amount. Might have to wait for the gift card past the 24th but I'd rather get the higher amount. Plus my store manager says he'll hold my reserved iPhone until the gift card comes back if it doesn't arrive back in 2 weeks. :)
Well that is pretty dumb of them to do that. Makes no difference whether the store does it or you send it in. You would think they would want you to take it into a store so an employee can see the product and make their judgement.
Well that is pretty dumb of them to do that. Makes no difference whether the store does it or you send it in. You would think they would want you to take it into a store so an employee can see the product and make their judgement.
840quadra
Apr 27, 08:28 AM
This sucks.
I have no regrets as to what I have done, or were I have been in my lifetime. I liked the ability to look back over the time I had my iPhone 4.
But honestly people, the iPhone (and most other smart phones) are;
- Wirelessly network attached
- Have a Microphone (usually mutiple)
- have a camera capable of video / still images (usually multiple)
- are GPS aware
- have motion sensors of some type
- make logs (of various types)
- have gigabytes of storage
- most sync to systems which are connected to the internet in some form
- And all running on software with known (and likely many unknown) vulnerabilities.
With some smart software installed, I am sure your phone could know more about you than your closest friends or loved ones. ;)
Personal and data security takes a bit of work and effort. it can't simply be installed, or patched in an update. If you take security seriously, software "bugs" like this shouldn't be an issue.
I have no regrets as to what I have done, or were I have been in my lifetime. I liked the ability to look back over the time I had my iPhone 4.
But honestly people, the iPhone (and most other smart phones) are;
- Wirelessly network attached
- Have a Microphone (usually mutiple)
- have a camera capable of video / still images (usually multiple)
- are GPS aware
- have motion sensors of some type
- make logs (of various types)
- have gigabytes of storage
- most sync to systems which are connected to the internet in some form
- And all running on software with known (and likely many unknown) vulnerabilities.
With some smart software installed, I am sure your phone could know more about you than your closest friends or loved ones. ;)
Personal and data security takes a bit of work and effort. it can't simply be installed, or patched in an update. If you take security seriously, software "bugs" like this shouldn't be an issue.
koobcamuk
Apr 7, 11:50 PM
BestBuy are some of the most notorious criminals in this country and Apple should pull out completely from their worthless trash retail stores.
How are they criminals?
Are they as notorious as Al Capone yet?
How are they criminals?
Are they as notorious as Al Capone yet?
VanNess
Aug 7, 09:24 PM
Alright, I'll take these one by one...
Time Machine: Nice feature, nice implementation, nice eye-candy - but I don't see it as a heavily used feature. I mean, you should hope that it doesn't have to be heavily used. I think I can count the number of instances on one hand where I deleted a file that I regretted deleting later, and I've never screwed up my install to the point where I would need to revert the system back to a previous state. Others may have had different experiences from me and this is a nice "insurance policy" utility to have, but overall I don't see it as having a major impact on the majority of Mac users in day to day usage.
Enhanced Mail: This is nice, but html mail composition was promised for Tiger and that turned into, for all practical intents and purposes, vaporware. Now here it is front and center in Leopard. Grrrrrr. (Now you know why they called it Tiger, lol)
Enhanced iChat: Nifty new features, but here's the deal: Apple needs to look beyond Cupertino and survey the IM landscape that exists outside of the US, because it's huge. Most PC-using kids and twenty-somethings overseas live and breath and depend on two kinds of software, an internet browser and an IM client. Overseas, Yahoo and MS Messenger are all that's used and the features that are provided by those clients are heavily depended upon by the overseas youth culture because they were born and raised on that stuff. If iChat (or any other client) at a minimum can't provide support for Yahoo and MS Messenger protocols with absolute one for one feature parity with PC's, you can forget about selling a Mac (or at least the Mac OS) to these kids, because it's just an absolute deal-killer without IM support that they are used to. The IM culture overseas is just that big, that integrated, and they (along with their IM friends) don't use AOL and they don't use .Mac and they aren't going to. The IM scene overseas and it's dependence on MS Messenger and Yahoo is practically a youth culture in and of itself now and ignoring that is simply bad business for Apple at this point.
Spaces: This one looks pretty cool
Enhanced Dashboard: The only thing that really needs to be enhanced with Dashboard is widget collection organization. With the sheer number of widgets that are out now, hammering on the little arrows in the Widget Bar and watching bar after bar after bar of widgets fly by while you're searching for a particular widget that you may or may not remember the name of just isn't working. The Spaces (virtual desktop) feature may come to the rescue here if different collections of widgets can be maintained on separate desktops, but is seems like Spaces is overkill just for that. Dashboard needs it's own "Spaces" (multiple Dashboard instances) or a better way of managing large widget collections.
Enhanced Spotlight: Its all good
Enhanced iCal: Okay...what else?
More Accessible: This is actually quite good as I suspect disabled access to computers will become more of a focus as time goes on particularly with disabled or handicapped employees. So it's great that Apple is leading the charge here.
Core Animation: Another avenue to the treasure chest of Apple OS eye-candy for third-party devs, just in case Core Image wasn't floating anyone's boat
Increased 64-bit support: Which will be great whenever we see increased 64-bit applications showing up.
But the overall impression is, so what? Maybe I'm being overly optimistic, but I think the so-called "secret" unseen, unknown features are the ones that will really matter for most users, what was shown today is by and large fluff. If Jobs says Apple isn't going to reveal some of Leopard's features for fear of MS pulling one of it's copy jobs, then they must be fairly significant features worth protecting until the last minute. So what matters with Leopard isn't what was seen today, what really matters is what wasn't seen.
Time Machine: Nice feature, nice implementation, nice eye-candy - but I don't see it as a heavily used feature. I mean, you should hope that it doesn't have to be heavily used. I think I can count the number of instances on one hand where I deleted a file that I regretted deleting later, and I've never screwed up my install to the point where I would need to revert the system back to a previous state. Others may have had different experiences from me and this is a nice "insurance policy" utility to have, but overall I don't see it as having a major impact on the majority of Mac users in day to day usage.
Enhanced Mail: This is nice, but html mail composition was promised for Tiger and that turned into, for all practical intents and purposes, vaporware. Now here it is front and center in Leopard. Grrrrrr. (Now you know why they called it Tiger, lol)
Enhanced iChat: Nifty new features, but here's the deal: Apple needs to look beyond Cupertino and survey the IM landscape that exists outside of the US, because it's huge. Most PC-using kids and twenty-somethings overseas live and breath and depend on two kinds of software, an internet browser and an IM client. Overseas, Yahoo and MS Messenger are all that's used and the features that are provided by those clients are heavily depended upon by the overseas youth culture because they were born and raised on that stuff. If iChat (or any other client) at a minimum can't provide support for Yahoo and MS Messenger protocols with absolute one for one feature parity with PC's, you can forget about selling a Mac (or at least the Mac OS) to these kids, because it's just an absolute deal-killer without IM support that they are used to. The IM culture overseas is just that big, that integrated, and they (along with their IM friends) don't use AOL and they don't use .Mac and they aren't going to. The IM scene overseas and it's dependence on MS Messenger and Yahoo is practically a youth culture in and of itself now and ignoring that is simply bad business for Apple at this point.
Spaces: This one looks pretty cool
Enhanced Dashboard: The only thing that really needs to be enhanced with Dashboard is widget collection organization. With the sheer number of widgets that are out now, hammering on the little arrows in the Widget Bar and watching bar after bar after bar of widgets fly by while you're searching for a particular widget that you may or may not remember the name of just isn't working. The Spaces (virtual desktop) feature may come to the rescue here if different collections of widgets can be maintained on separate desktops, but is seems like Spaces is overkill just for that. Dashboard needs it's own "Spaces" (multiple Dashboard instances) or a better way of managing large widget collections.
Enhanced Spotlight: Its all good
Enhanced iCal: Okay...what else?
More Accessible: This is actually quite good as I suspect disabled access to computers will become more of a focus as time goes on particularly with disabled or handicapped employees. So it's great that Apple is leading the charge here.
Core Animation: Another avenue to the treasure chest of Apple OS eye-candy for third-party devs, just in case Core Image wasn't floating anyone's boat
Increased 64-bit support: Which will be great whenever we see increased 64-bit applications showing up.
But the overall impression is, so what? Maybe I'm being overly optimistic, but I think the so-called "secret" unseen, unknown features are the ones that will really matter for most users, what was shown today is by and large fluff. If Jobs says Apple isn't going to reveal some of Leopard's features for fear of MS pulling one of it's copy jobs, then they must be fairly significant features worth protecting until the last minute. So what matters with Leopard isn't what was seen today, what really matters is what wasn't seen.
decimortis
Apr 6, 10:38 AM
I loves me my 11.6 ultimate and it hasn't let me down yet in the power department for my work with CS5, but of course, updated more faster, more shiny MBA's are always welcome. Can't say I'll upgrade but nice to see them progressing.
D.
D.
Rt&Dzine
Apr 27, 10:14 AM
Trump is a hero. :rolleyes:
�Today, I�m very proud of myself because I�ve accomplished something that no one was able to accomplish,� Mr. Trump told reporters who gathered in an airport hangar. �I am really honored, frankly, to have played such a big role in hopefully getting rid of this issue.�
http://thecaucus.blogs.nytimes.com/2011/04/27/trump-takes-credit-for-release-of-obamas-long-form-birth-certificate/
�Today, I�m very proud of myself because I�ve accomplished something that no one was able to accomplish,� Mr. Trump told reporters who gathered in an airport hangar. �I am really honored, frankly, to have played such a big role in hopefully getting rid of this issue.�
http://thecaucus.blogs.nytimes.com/2011/04/27/trump-takes-credit-for-release-of-obamas-long-form-birth-certificate/
Chrisse
Aug 5, 05:10 PM
No MacRumors IRC channel?
ChazUK
Mar 31, 03:09 PM
Wirelessly posted (Mozilla/5.0 (Linux; U; Android 2.3.3; en-gb; Blade Build/FRG83) AppleWebKit/533.1 (KHTML, like Gecko) Version/4.0 Mobile Safari/533.1)
I'm not impressed by this at all. The very fact that the Gingerbread source is available has given my Orange UK branded ZTE Blade Gingerbread before other phones had official builds.
I know that some here despise all that may compete with Apple but the Android community and developers who put work into projects like Cyanogenmod are an awesome bunch. It would be sad to see the community go by the wayside because of any change in the distribution of Android.
I'm not impressed by this at all. The very fact that the Gingerbread source is available has given my Orange UK branded ZTE Blade Gingerbread before other phones had official builds.
I know that some here despise all that may compete with Apple but the Android community and developers who put work into projects like Cyanogenmod are an awesome bunch. It would be sad to see the community go by the wayside because of any change in the distribution of Android.
SuperSnake2012
Aug 5, 11:42 PM
Here, let me show you the art and science of rumoring (http://www.misterbg.org/AppleProductCycle/), Apple-style.
The funny thing is that the website is almost spot on with everything. :D
The funny thing is that the website is almost spot on with everything. :D
Cameront9
Aug 7, 06:35 PM
I am not hearing impaired, but I often watch TV and movies with the closed captioning on. I cannot really say what about it makes it more enjoyable to me--no one has ever understood why I do it, maybe it has to do with how I process information (I do have trouble listening in lecture classes, maybe a learning disability etc.), but my point is to say that I am also interested in getting closed captioning on iTunes shows.
I wrote to Apple on the feedback part of their web-site about this. I was wondering if you might know better what the law is about closed captioning. I always assumed it was required for network television shows. Is it not for network shows that appear online?
Anyhow, it's functionality I would definitely like to see.
Online is a grey area because it's new...
I'm not completely familiar with Closed Captioning laws. I believe all new TVs are required to have a Closed-Captioning decoder, and I think that all Network shows (and maybe cable-based, too) have to be captioned.
A quick Google gives this:
http://www.captions.org/caplaw.cfm
Which explains in more detail...
Regardless, I have seen a number of hearing-impaired users comment on the issue before. It would be so simple to implement, after all...
I wrote to Apple on the feedback part of their web-site about this. I was wondering if you might know better what the law is about closed captioning. I always assumed it was required for network television shows. Is it not for network shows that appear online?
Anyhow, it's functionality I would definitely like to see.
Online is a grey area because it's new...
I'm not completely familiar with Closed Captioning laws. I believe all new TVs are required to have a Closed-Captioning decoder, and I think that all Network shows (and maybe cable-based, too) have to be captioned.
A quick Google gives this:
http://www.captions.org/caplaw.cfm
Which explains in more detail...
Regardless, I have seen a number of hearing-impaired users comment on the issue before. It would be so simple to implement, after all...
SevenInchScrew
Aug 14, 01:20 PM
OK, one last post to clarify my stance on things, then I'm really done.
did you buy GT5: prologue?
for someone who at one point really liked the games/series, i don't see why you wouldn't give this game a shot, at least after reading reviews first. i find it very frustrating to see people make judgements before the game is even out
i hope you at least read some reviews once the game is out before making a choice like that. and i also hope that this thread hasn't led you to that decision
Yes, I did buy GT5:P, sadly. I have spent way to much money on Polyphony's games. I even bought an import PS2 off a friend so I could play some of the JDM releases. I own...
did you buy GT5: prologue?
for someone who at one point really liked the games/series, i don't see why you wouldn't give this game a shot, at least after reading reviews first. i find it very frustrating to see people make judgements before the game is even out
i hope you at least read some reviews once the game is out before making a choice like that. and i also hope that this thread hasn't led you to that decision
Yes, I did buy GT5:P, sadly. I have spent way to much money on Polyphony's games. I even bought an import PS2 off a friend so I could play some of the JDM releases. I own...
Aztechian
Jul 27, 09:52 AM
Yes. I believe people who have gotten their hands on Core 2 Duo beta chips have put them in their mini's with no difference (except a massive speed boost)
Weren't the notebook CPU's soldered to the boards though?
^^^beat me to it ;-)
Weren't the notebook CPU's soldered to the boards though?
^^^beat me to it ;-)
4JNA
Jul 20, 12:06 PM
'speakable items on' 'selecting hal9000 voice'
what are you doing dave?
you know i can't let you apply the filter to those pictures in that manner.
dave, i'm scared...
'speakable items off'
now we just need the big red glowing light on the front instead of the white one...:eek:
what are you doing dave?
you know i can't let you apply the filter to those pictures in that manner.
dave, i'm scared...
'speakable items off'
now we just need the big red glowing light on the front instead of the white one...:eek:
VanNess
Aug 5, 10:20 PM
Well, if you're located and in SF and are you are a Safari user, or have questions about Safari, or maybe even questions about what SJ shows Safari-wise or other webkit-related content in Leopard, you don't have to shell out for WWDC admission, because the Safari/webkit folks are hosting a freebie (http://webkit.opendarwin.org/blog/?p=63) on Tuesday at 7 that's open to all.
If you are a Mac OS X developer, a browser hacker, a web developer, or just someone with an interest in cool technology, then come hobnob with WebKit contributors from Apple and elsewhere. Unlike WWDC itself, this event will be open to anyone who is interested free of charge. Also, it will be unbelievably awesome. We promise!
If you are a Mac OS X developer, a browser hacker, a web developer, or just someone with an interest in cool technology, then come hobnob with WebKit contributors from Apple and elsewhere. Unlike WWDC itself, this event will be open to anyone who is interested free of charge. Also, it will be unbelievably awesome. We promise!
Synapple
Apr 20, 02:00 PM
Let's not forget that big companies file lawsuits not only when they think they have a rock solid case.
Lawsuits are also filed to 1) deter competitors (not only the specific one that gets sued) and 2) raise a point in the media (in this case the point being Apple invents, competitors are copycats).
Of course, had the case been deemed totally unfounded by Apple Legal and their bunch of advisors, it wouldn't have been brought to court at all.
At the same time, if there is any chance that the case has some merit, a company will sue for sure, if points 1 and 2 above are not considered to do more damage than good.
Conversely, solid lawsuits are not brought forward because of the bad impact sueing might have in the media.
In this case Apple might have sued not necessarily because they think they'll win, but also, and maybe most importantly, to reinstate their position in the market. Even though some might read this as a crazy action from Apple, it is also likely that people with no particular tech interest (and still potential customers) will hear about it and get the message that Apple is defending what they have invented against a copycat.
Lawsuits are also filed to 1) deter competitors (not only the specific one that gets sued) and 2) raise a point in the media (in this case the point being Apple invents, competitors are copycats).
Of course, had the case been deemed totally unfounded by Apple Legal and their bunch of advisors, it wouldn't have been brought to court at all.
At the same time, if there is any chance that the case has some merit, a company will sue for sure, if points 1 and 2 above are not considered to do more damage than good.
Conversely, solid lawsuits are not brought forward because of the bad impact sueing might have in the media.
In this case Apple might have sued not necessarily because they think they'll win, but also, and maybe most importantly, to reinstate their position in the market. Even though some might read this as a crazy action from Apple, it is also likely that people with no particular tech interest (and still potential customers) will hear about it and get the message that Apple is defending what they have invented against a copycat.
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